Buyers trust the words of people like them far more than anything you say about yourself. These 6 questions draw out specific, conversational testimonials, so prospects see their own business in someone else’s story and feel compelled to consider you. Includes a checklist for your current testimonials and a copy-and-paste email to send.
✦ A six-point checklist that shows you exactly what’s missing from the testimonials you have now.
✦ Six questions that draw out the problem, the frustration, why they chose you, and what changed, all in your client’s own words.
✦ A copy-and-paste email, plus the best moments to send it, so asking feels easy.
I spend my days neck-deep in Sherlock-Holmes level client research, listening to how buyers describe why they chose a business.
What I hear again and again is that their words are more compelling than anything the business could write about itself. Yet most testimonials come back as “great to work with.”
I created this guide so you can ask for exactly what your next buyer needs to hear.
Your next great testimonial is one email away. Grab the guide, pick a recent win, and send the ask this week.