This took 9+ hours. You’ll get the value in 5 minutes.

I spent 9+ hours creating a 75-page analysis of 10 strategy sessions I conducted last year. Overkill? Maybe. Insanely valuable? Absolutely But before I tell you why, let me ask you something. Have you ever reread your own website and thought, “This technically makes sense but it doesn’t quite sound like me anymore”? Or had someone say, “I love what you do,” followed by a question that made it clear they didn’t actually get it? That’s the pattern this analysis uncovered: why smart, capable,...