Are you sending mixed signals?

👀 If you hate being the last to know, here’s your heads-up: I’m unveiling something big on LinkedIn Live next Wednesday. First dibs go to the folks who show up. Everyone else? You’ll hear about it later, just not first. There's also a big reveal of something else below. 👀 👋🏻 Welcome to issue 55. Still built on buyer psychology. Still saving inboxes everywhere from mediocre marketing. (Did someone forward this to you? Subscribe here.) I almost didn’t write this. Because I know it might ruffle...