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👋🏻 Welcome to issue 58. Still built on buyer psychology. Still saving inboxes everywhere from mediocre marketing. (Did someone forward this to you? Subscribe ​here​.)

This one's a tad shorter than usual. I’m wrapping up a big project, packing for the beach, and my laptop’s not coming, so…

The Myth of Quick Wins

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​Fast doesn’t always mean forward.

You’re behind on your website. You need a sales page done, like, yesterday. You keep saying you’ll start posting on LinkedIn, but nothing feels quite right.

So you grab a template. Repurpose a caption. Buy a plug-and-play funnel. Something to get the ball rolling.

That makes sense. When things feel urgent, we look for action. We want to feel like we’re making progress.

And sometimes? A quick win works.

You land a client off a single post.
Your new sales page pulls in a few sales.
You publish a newsletter and get great replies.

But if the underlying strategy isn’t clear, those results don’t repeat. They don’t compound. And they don’t scale.

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The tactical trap

Most people aren’t doing “random” marketing. They’re doing what they’ve been told will work.

The problem? When you jump straight to tactics, without the strategy to support them, here’s what happens:

• You write a sales page, but you’re still explaining things on every discovery call.
• You post on LinkedIn, but it’s all over the place. No clear message, no real connection.
• You rewrite your website, only to realize it’s still not attracting the right people.
• You send out an email sequence, and no one clicks.

That’s not a copy problem. It’s not a “write better captions” problem. It’s a clarity problem.

And when the foundation isn’t there, your content won’t convert curious visitors into actual buyers.

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Why we chase quick wins

We’ve been taught to.

Marketing culture rewards output over outcome. Post more. Sell harder. Run ads. Keep going.

Quick wins make us feel like we’re in motion. But constant motion doesn’t mean forward momentum.

It’s why people spend months redoing their website without changing their message. Or keep tweaking headlines instead of digging into what their audience actually wants. Or jump from email list to webinar to course launch, without a strategy to tie it all together.

What looks like effort is often just avoidance. What feels like marketing is often just noise.

We've talked about this before: when bro marketing dies, so does the pressure to rely on hype, gimmicks, and one-and-done tactics. Quick-win culture is part of that same outdated playbook.

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Strategy ≠ slow

Let’s clear something up. Strategy doesn’t mean slow. Or boring. Or theoretical.

This parts trips people up. (It’s me. I’m people. 👋🏻)

Being strategic means you're intentional. You’re clear on who you're talking to, what they need to hear, and how to move them toward a yes.

It means you:

• Make faster, smarter decisions
• Know what to say (and what to skip)
• Stop redoing things every quarter
• Build assets that keep working after you hit publish

Quick wins wear off. Strategic assets keep paying you back.

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Sustainable > Viral

You don’t need content that “blows up.” You need a message that’s strong enough to hold the weight of your business.

That shows up in:

• A website that filters and qualifies the right people
• A sales page that sells without sounding salesy
• An email sequence that builds real trust
• LinkedIn content that reinforces your positioning over time
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It doesn’t have to be flashy. It has to be effective.

If you want clients who respect your work, pay your rates, and come back again, you don’t need viral. You need sustainable.

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🟡 Where Content Circle comes in

If you’ve seen me talk about my newest offer (yep, I’m talking about Content Circle) this is exactly why we built it the way we did.

It’s not a magic fix for your entire marketing strategy. It won’t rewrite your website or overhaul your messaging from the ground up.

But if you’re showing up on LinkedIn with a muddled message, content that doesn’t connect, or ideas that sound fine but don’t lead anywhere, this is the work.

It’s a membership designed to help you write smarter content that’s aligned with your strategy. Not just fill-in-the-blank prompts or surface-level tips, but real, sustainable support.

When you join the priority access list, you’ll get:

• First dibs when doors open (enrollment is capped)
• A stupid good Founding Member rate (available only to the waitlist)
• A free download that gives you a taste of the kind of strategy we’re working with

We’re keeping it simple. We’re making it sustainable. And we’re helping you create content that builds trust, earns attention, and actually supports your business.

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Until next time,

Stacy

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P.S. I don’t often promote other people’s paid offers. But my friend Meredith’s offer is near and dear to my heart. If you know any teacher who might be interested, please pass it along:
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