Marketing isn't a buffet

You’ve seen those cooking competitions where one chef starts a dish, then halfway through, another takes over. No instructions. No conversation. Just a few clues left behind on the counter. They sniff, taste, guess, and build on what’s there. And sometimes, it works. Often, the final dish looks close enough… until the judges take a bite. The flavors compete. The balance is off. What started as promising ends up tasting like three different ideas fighting for the spotlight. Even though each...