The $0 coffee chat that made me thousands

👋🏻 Welcome! Each week I share insights that turn why they buy into how you sell. Not subscribed? You’re two clicks from better marketing. You’ve been thinking about conversions all wrong When most people hear “conversion,” they think sale. Someone pulled out their card, signed a contract, clicked “buy.” But in marketing reality, a conversion is any step that moves someone forward. Every single thing you write has a job. Sometimes the job is to close. More often, it’s to nudge someone one step...